“No more bull.”

This should become the mantra for what happens when an organization places more emphasis on its logo and marketing efforts than it does on carrying out and communicating about its core values—or on the values of the people and communities that it serves as customers and clients. And if ever I needed a case study to prove my point, just look at today’s massive financial industry collapse!

Government efforts over the past 2 years have focused solely on the market and rescuing our financial services system. While I happen to be one of those community advocates who think letting the banks fail was not an option, I believe strongly that letting homeowners fail was also not an option.

But fail they have, by the millions, with 10-13 million more households in jeopardy, further insuring a worsening recession for our nations future.