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Relationship Strategies to Retain Donors

July 27, 2:00 pm EDT - 3:30 pm EDT

Many nonprofit leaders focus much of their fundraising and philanthropic efforts on attracting new donors. While this is needed, there is a huge opportunity to cultivate relationships with existing donors and ask for a donation increase.

Join NCRC in this informative live webinar that will provide the necessary tips, tools and techniques to help educate fundraisers and nonprofit leaders on how to deepen their relationships with existing donors. You will also learn how to effectively tell your story and motivate the donors to increase their charitable giving without coming off unappreciative or even “salesy.”

With the growing pressure to find new donors daily, this webinar will offer ideas, insight and tangible strategies on how fundraisers can think outside the box when looking to raise or retain funds without always relying on new donors.

You Will Learn:

  • Retention strategies to keep current donors engaged and educated on the charitable work your non-profit is doing
  • How to encourage Donors to increase or sustain their donation with ease
  • Creative donor retention strategies that go beyond emails and Galas
  • How to ask for a donation increase while making the Donor feel valued and appreciated for what they contributed so far

Instructor: Quin Conners

Register here

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Redlining and Neighborhood Health

Before the pandemic devastated minority communities, banks and government officials starved them of capital.

Lower-income and minority neighborhoods that were intentionally cut off from lending and investment decades ago today suffer not only from reduced wealth and greater poverty, but from lower life expectancy and higher prevalence of chronic diseases that are risk factors for poor outcomes from COVID-19, a new study shows.

The new study, from the National Community Reinvestment Coalition (NCRC) with researchers from the University of Wisconsin–Milwaukee Joseph J. Zilber School of Public Health and the University of Richmond’s Digital Scholarship Lab, compared 1930’s maps of government-sanctioned lending discrimination zones with current census and public health data.

Table of Content

  • Executive Summary
  • Introduction
  • Redlining, the HOLC Maps and Segregation
  • Segregation, Public Health and COVID-19
  • Methods
  • Results
  • Discussion
  • Conclusion and Policy Recommendations
  • Citations
  • Appendix

Complete the form to download the full report: